What is OASIS® Floral Foam Maxlife? 
OASIS® Floral Foam Maxlife is the new formulation for all premium OASIS® Floral Foam bricks and articles. The consistency and characteristics are the same as before – with one monumental change:  OASIS® Floral Foam Maxlife supports longer flower life than any floral foam on the market and – for the first time – is the only floral foam proven to meet or beat flower life in a vase.

What, specifically, are the key benefits?

• OASIS® Floral Foam Maxlife achieves the following through maximum hydration:
  • Prevents premature petal burn, wilting and petal drop.
  • Prevents premature browning of petals.
  • Prevents premature bent neck in flowers with soft stems.
  • Stops leaves from premature yellowing, browning and falling off stems.
  • Prevents stem burn.
  • Arrangements made with floral foam should be watered daily; however, if a consumer forgets to water, flowers in OASIS® Floral Foam Maxlife will keep fresher, longer than unwatered arrangements in floral foam.

• The floral foam’s green color resists fading, retaining its rich color longer. 

How is OASIS® Floral Foam Maxlife different from our current floral foam?

• OASIS® Floral Foam Maxlife sets a new industry standard for flower life in floral foam.
• It is proven to provide longer flower life than any other previous floral foam.
• It is proven, for the first time, to meet or beat flower life in a vase of water.
• It maximizes the lifespan of a variety of flowers, including roses and traditionally problematic fresh cut flowers.
• The perception that flowers live longer in water is no longer valid; laboratory tests support that flowers live as long, or longer, in new OASIS® Floral Foam Maxlife.
• OASIS® Floral Foam Maxlife is the most flower-friendly formulation to date. 

Do I still need to soak OASIS® Floral Foam Maxlife in Floralife® Flower Food?

Why is maximizing flower life important?

• Flower life is the single most important benefit to the florists’ customer (the consumer).
• Good customer experiences are necessary for florists to retain and attract customers.
• Maximum flower life is expected by consumers for flowers purchased at a florist, giving florists a visible margin of difference over mass retailers/other retailers.
• Florists will no longer be restricted to a vase for roses and other hard-to-hydrate flowers.

How do we know OASIS® Floral Foam Maxlife is better?

• In comparative tests (water in a vase, competitor foams), longer life has been proven in our flower testing laboratories. 
• Additionally, third-party testing is underway worldwide.
• We are so confident of the results, we encourage florists to test our floral foam for themselves. 

What are the business benefits to florists?

• Better consumer experiences lead to retaining and attracting new customers, enhancing the florist’s reputation.
• Maximizing flower life enables florists to design ahead for events, weddings, holidays and high-volume sales days.
• The ability to design ahead reduces labor costs, increases profitability and minimizes in-shop stress.
• Arrangements made in floral foam have a higher perceived value to consumers and allow florists to ask a higher price and be increasingly profitable. 

Does the new floral foam replace OASIS® Floral Foam Powered by Floralife® Technology?

• Yes. This advancement is significantly greater, maximizing the life of flowers by up to several days and preventing not only premature leaf-yellowing, but also premature bending, burning, wilting, browning and petal drop due to inadequate hydration.