This year, we have dedicated an entire issue of IDEA Magazine to sympathy design. Inside this issue, you’ll learn about the latest trends in sympathy, innovative design ideas and valuable new product information.

This IDEA Magazine addresses several major emerging trends in the sympathy category including cremations, personalization and natural funerals. Look for plenty of new design ideas and a fresh take on some traditional arrangements.

In addition to great trend information, you’ll find several new sympathy products to help save you time, money and even storage space. From new OASIS® Floral FOAM FRAMES®, ideal for personalized tributes, to newly available sympathy baskets, stackable casket saddles and easy-to-design easel cages, we’re now offering all of the sympathy products you need. You’ll also see these new products in various applications throughout this issue of IDEA Magazine.

Download your copy of IDEA August 2009, and don’t forget to sign up for monthly design inspiration by becoming an IDEA Mail subscriber. We will be featuring sympathy designs in August and September, including designs exclusive to IDEA Mail, so be sure to sign up in the Florist Community!