Sharon McGukin, AIFD, PFCI, has been actively involved in many different segments of the floral industry. Her experience as a retail florist, instructional designer and floral communicator has expanded her insight of change within the floral market. Having been involved with floral retail for over 30 years, she especially enjoys communicating the latest design techniques and trends to florists as they apply to daily business. Sharon is a member of the American Institute of Floral Designers (AIFD), Professional Floral Commentators International (PFCI), and is on Teleflora's prestigious team of Education Specialists.

Watch Sharon explain designs on the IDEA Channel.